Esraa Afifi - Project Manager/Product owner

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Contact Me

Project Manager/Product Owner with Proven Experience in Delivering Successful Projects

Empowering Projects Through Expertise and Strategic Leadership

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Introduction

Project Manager/Product Owner with 5+ years of experience leading cross-functional teams to deliver impactful projects. Skilled in Agile methodologies and UX optimization.

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Work Experience

With over 4 years of project management experience, I have successfully led diverse teams and delivered projects on time and within budget, ensuring client satisfaction and operational excellence.

  • Led key governmental projects, delivering secure, innovative solutions to enhance public sector services and improve operational efficiency.

  • Managed the development and implementation of a new employee and manager system for tracking progress, attendance, and service requests (e.g., leave, vacation, and sick requests), increasing efficiency and user satisfaction by 30%.

  • Collaborated with business analysts to gather and analyze requirements, ensuring project objectives aligned with business needs and stakeholder expectations.

  • Guided development teams through Agile sprints, resulting in a 15% increase in sprint efficiency and the timely delivery of high-quality projects.

  • Managed cross-functional teams, increasing productivity by 25% and improving design quality by 20% through effective leadership and collaboration.

  • Led the development of the "Board of grievance" system for Saudi courts, improving case management and streamlining grievance handling processes.

Product owner / Business Analyst - Elm Company KSA

Jan 2024 - Present

Product Owner / UX Consultant - Naqla Logistics

Nov 2023 - jan 2024

  • Revamped the B2C & B2B Customer Applications, resulting in a 40% improvement in user retention and a 25% increase in user satisfaction through UX enhancements.

  • Conducted extensive market research and competitor analysis, driving a 30% increase in product adoption within the first six months post-launch.

  • Created and prioritized user stories, leading the development team to deliver features that boosted customer engagement by 35%.

  • Spearheaded UX research and testing, which led to a 20% reduction in user friction across the Customer and Driver apps, improving overall usability.

  • Managed cross-functional collaboration between development, design, sales, and marketing teams, resulting in a 50% faster release cycle for new features and product updates.

  • Worked closely with sales teams to analyze user data, driving a 40% improvement in customer retention and optimizing key product features.

  • Successfully led the end-to-end delivery of three major applications—Customer, Contractor, and Dispatcher apps—ensuring a 30% reduction in time-to-market compared to previous

    cycles.

  • Collaborated with PMs and system analysts to gather requirements, driving product alignment with business goals and delivering products that improved operational efficiency

    by 20%.

  • Worked with developers on Mixpanel to track user interactions and optimize productfeatures, enhancing data-driven decision-making.

  • Collaborated with the product team to gather requirements, resulting in a 30% improvement in project scope accuracy and reducing rework by 20%.

  • Led the analysis and development of B2B and B2C products, which increased overall customer satisfaction by 25% and improved feature adoption by 35%.

  • Created and prioritized user stories, enabling a 40% faster delivery of product features while maintaining high quality and alignment with business objectives.

  • Coordinated with developers and testers to ensure product quality, reducing defects by 15%and accelerating time-to-market by 25%.

  • Conducted market and competitor analysis, which informed product development strategies and contributed to a 20% increase in market share within the first year.

  • Drove stakeholder engagement, aligning business goals with technical execution, which led to a 10% increase in customer acquisition and retention rates.

Product owner / Project Manager - AKWAD - SWhouse

Aug 2021 - Nov 2023

Project Showcase

Explore my diverse projects demonstrating effective project management skills.

A close-up view of a laptop screen displaying a project management tool with columns labeled 'Open', 'In Progress', and 'Review'. Tasks are listed under each column. The environment appears dimly lit, with a small, leafy plant visible in the background.
A close-up view of a laptop screen displaying a project management tool with columns labeled 'Open', 'In Progress', and 'Review'. Tasks are listed under each column. The environment appears dimly lit, with a small, leafy plant visible in the background.
BOG Project - KSA Government

Successful delivery of projects within budget and timeline.

Elm Employee System

Managing employee/manager internal system.

B2B & B2C - AI Products
E-Learning using AI

Led the product development of a comprehensive digital learning platform connecting students, teachers, and parents to enhance educational outcomes and engagement.

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Led the revamp of Naqla’s digital product suite to improve customer experience and operational efficiency across B2C and B2B segments

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Project Management

Showcasing my journey, skills, and successful project outcomes.

Learnovia - AI LearningLearnovia - AI Learning
The image features a modern desk setup with a vertically oriented large monitor displaying a web design portfolio or gallery. The screen shows multiple web design thumbnails. There is a keyboard and mouse on the white desk surface, and a laptop is situated to the right, slightly open and displaying different content. A round white lamp is positioned in the background, adding a minimalist touch to the overall workspace.
The image features a modern desk setup with a vertically oriented large monitor displaying a web design portfolio or gallery. The screen shows multiple web design thumbnails. There is a keyboard and mouse on the white desk surface, and a laptop is situated to the right, slightly open and displaying different content. A round white lamp is positioned in the background, adding a minimalist touch to the overall workspace.
A woman stands beside a whiteboard that serves as a weekly planner, organized with days of the week horizontally and different social media platforms vertically. The board is marked with different colored sticky notes labeled with tasks like 'Culture', 'Funny', 'Fun Fact', 'Diversity', and 'Product'. She uses a pen to make a check mark while looking at the board. The layout is colorful and orderly, indicating a planned schedule for social media marketing.
A woman stands beside a whiteboard that serves as a weekly planner, organized with days of the week horizontally and different social media platforms vertically. The board is marked with different colored sticky notes labeled with tasks like 'Culture', 'Funny', 'Fun Fact', 'Diversity', and 'Product'. She uses a pen to make a check mark while looking at the board. The layout is colorful and orderly, indicating a planned schedule for social media marketing.
NaqlaNaqla
Elm Company - KSAElm Company - KSA
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esraaafifi1996@gmail.com

+20 1128293864

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